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how to create uncontested market space and make i read the first edition of blue ocean strategy competition irrelevant this expanded edition . Blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant. Blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant 5 out of 5 based on 0 ratings 1 reviews. Read this book using google play books app on your pc android ios devices download for offline reading highlight bookmark or take notes while you read blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans
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